Landor faced a challenge in devising a trademark that would be acceptable to all of the site’s occupants, pay homage to a tragic past and create a hopeful image for the future.
“It’s an impossible task,” said James Biber, a principal at Biber Architects. He works in the nearby Woolworth Building and paused on Vesey Street to inspect the new logo. “It’s so anonymous that it almost evaporates.”
Sr + Post grad: Gotham
"I’m sure we’ll be criticized for continuing to favor a design that is beholden to the legacy of print," [Michael] Bierut says. "We live in a world where you can’t even redesign a logo without a pile-on. But I’m grateful to live in a world where at least now people who are thoughtful will figure out why they hate it."