Roy Kuhlman, book cover design for How It Is by Samuel Beckett, 1964. Grove Press, NY. Evergreen Books, London. Via flickr Crossett Library
"The world doesn’t need 5,000 separate-but-barely-distinct versions of every damn story from every damn field of human endeavor. The people getting paid (barely) to produce those slightly differentiated versions of every story ever are wasting their time, unless “able to crop a picture of a celebrity in WordPress without help” becomes, suddenly, a much scarcer and more in-demand skill. The reader, in nearly every case, is getting a less-good version (or several less-good versions) of the story than whatever the original was. The vast majority of this sort of aggregation could be replaced with one curated Twitter feed that every website in existence could run on a siderail, and the media consumer would benefit."
—Alex Pareene, ‘A Second Look at the Garbage Pile That Is Online Media, 2014’
Landor faced a challenge in devising a trademark that would be acceptable to all of the site’s occupants, pay homage to a tragic past and create a hopeful image for the future.
“It’s an impossible task,” said James Biber, a principal at Biber Architects. He works in the nearby Woolworth Building and paused on Vesey Street to inspect the new logo. “It’s so anonymous that it almost evaporates.”
"I’m sure we’ll be criticized for continuing to favor a design that is beholden to the legacy of print," [Michael] Bierut says. "We live in a world where you can’t even redesign a logo without a pile-on. But I’m grateful to live in a world where at least now people who are thoughtful will figure out why they hate it."